Facebook advertising helps you reach the people who matter most to your business so you can meet your marketing goals. Ads are paid messages from businesses that are written in their voice and have an advertising objective. They can also include social information about friends on Facebook. Ads appear in specific places on Facebook, called placements, and can appear in desktop News Feed, mobile News Feed and the right column of Facebook.
What are the guidelines for creating my ad?
When you’re creating your ad, you may need to find specific info about the type of ad you’re creating, like what size your image should be or how many characters you can use. The Facebook Ads Guide shows you which ads are available to choose, the specs of your creative (photo size and pixels, character limits) for different ad types, and what these ad types look like once published.
Visit the Facebook Ads Guide to learn more about guidelines based on the advertising objective you've chosen:
Use these guidelines to design an ad that looks good everywhere it appears on Facebook. The recommended image size ensures your image always looks high quality. The recommended text length is how many characters of ad copy could be displayed on smaller screens.